COMPETING WITH THE USE OF BUSINESS MODEL INNOVATION - AN EXPLORATORY CASE STUDY OF THE JOURNEY OF BORN GLOBAL FIRMS

Competing With the Use of Business Model innovation - an Exploratory Case Study of the Journey of Born Global Firms

Purpose: The purpose of this article is to investigate how business models are used by born global firms to act upon new business opportunities and how they manage business model innovation over time to prosper and grow.Design/Methodology: The study is based on three exploratory case studies of born global firms in mobile communication, financial s

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